The Interaction Effects of Social Norms and Dissatisfaction toward Drinking on Willingness to Visit and Comment on Binge Drinking Prevention Facebook

Autor:	Yoon-Joo Lee, Ho-Young (Anthony) Ahn
Rok vydání:	2017
Předmět:	Marketing 0508 media and communications education 0502 economics and business 05 social sciences Binge drinking 050801 communication & media studies 050211 marketing Psychology Social psychology humanities
Zdroj:	Journal of Promotion Management. 23:813-833
ISSN:	1540-7594 1049-6491
DOI:	10.1080/10496491.2017.1323258
Popis:	This study examines motivational factors (Facebook prevention-social norms and dissatisfaction with drinking experiences) to encourage college students to visit and comment on a binge drinking prev...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::74721ff6308859dc8783b8996bde5af5 https://doi.org/10.1080/10496491.2017.1323258 Zobrazit plný text záznamu