| Popis: |
Introduction: According to the Clinical Protocol and Therapeutic Guidelines for the management of sexually transmitted infections (STIs) from the Brazilian Ministry of Health, it is necessary to stimulate combined prevention in addition to advertising campaigns aimed at reaching key population. These include gays and other men who have sex with men (MSM), people who use alcohol and other drugs, people deprived of their liberty, sex workers, and transgender people. The goal of this strategy is an effective promotion of sexual health facing the HIV epidemic. Objective: The aim of this study was to assess STI prevention and communication campaigns aimed on the aforementioned key populations through documentary research in Brazil. Methods: This analysis was based on data from advertising pieces of national HIV/AIDS prevention campaigns carried out between 1998 and 2020. The search for these advertising pieces was carried out at the National Department for the Surveillance, Prevention and Control of Sexually Transmitted Infections, HIV/AIDS and Viral Hepatitis, on the Ministry of Health website. Results: During the period, 64 STI/HIV/AIDS campaigns were performed and only nine were aimed at gays and other MSM, sex workers, and transgender people. Between 1998 and 2001, there were no campaigns for this audience, the last one being held in 2015. Thus, it was observed there were no campaigns for the past 6 years aimed at this vulnerable population. Conclusion: There is a lack of STI campaigns that target key population despite their high-risk behavior. As a result, there is less information reaching these individuals, which leads to a deficient health education and is unable to interrupt the chain of transmission not only of HIV but also of other STIs. |
