Top Challenges from the first Practical Online Controlled Experiments Summit
| Autor: | Nanyu Chen, MJ Lee, Brent R. Smith, Somit Gupta, Guillaume Saint Jacques, Peter Forbes, Guido W. Imbens, Ron Kohavi, Ilya Katsev, Joseph Liu, Tommy Guy, Mikael Konutgan, Amir Najmi, James McQueen, Minyong Lee, Mike Curtis, Jeffrey Wong, Reid Andersen, Elena Kunakova, Ya Xu, Weitao Duan, Lukas Vermeer, Pranav Kantawala, Sumita Chandran, Toby Walker, Igor Yashkov, Brian Frasca, Eytan Bakshy, Vivek Trehan, Dominic Coey, Niall Cardin, Moshe Katzwer, Diane Tang, Alex Deng |
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| Rok vydání: | 2019 |
| Předmět: | |
| Zdroj: | ACM SIGKDD Explorations Newsletter. 21:20-35 |
| ISSN: | 1931-0153 1931-0145 |
| Popis: | Online controlled experiments (OCEs), also known as A/B tests, have become ubiquitous in evaluating the impact of changes made to software products and services. While the concept of online controlled experiments is simple, there are many practical challenges in running OCEs at scale. To understand the top practical challenges in running OCEs at scale and encourage further academic and industrial exploration, representatives with experience in large-scale experimentation from thirteen different organizations (Airbnb, Amazon, Booking.com, Facebook, Google, LinkedIn, Lyft, Microsoft, Netflix, Twitter, Uber, Yandex, and Stanford University) were invited to the first Practical Online Controlled Experiments Summit. All thirteen organizations sent representatives. Together these organizations have tested more than one hundred thousand experiment treatments last year. Thirty-four experts from these organizations participated in the summit in Sunnyvale, CA, USA on December 13-14, 2018. While there are papers from individual organizations on some of the challenges and pitfalls in running OCEs at scale, this is the first paper to provide the top challenges faced across the industry for running OCEs at scale and some common solutions. |
| Databáze: | OpenAIRE |
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