The Impact of Visual Merchandising, on Impulse Buying Behavior of Retail Customers

Autor:	Ajith K. Thomas
Rok vydání:	2018
Předmět:	0301 basic medicine 03 medical and health sciences Visual merchandising 030109 nutrition & dietetics media_common.quotation_subject 0502 economics and business 05 social sciences Impulse (psychology) 050211 marketing Advertising Business media_common
Zdroj:	International Journal for Research in Applied Science and Engineering Technology. 6:474-491
ISSN:	2321-9653
DOI:	10.22214/ijraset.2018.2069
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::73ca9333d813d89eea9d46049a51e87d https://doi.org/10.22214/ijraset.2018.2069 Zobrazit plný text záznamu