Tourist Taxonomies of International Tourists Visiting Zimbabwe Using an Extended International Tourist Role Scale

Autor:	E. du Plessis, Charity Mapingure
Rok vydání:	2021
Předmět:	Geography Scale (ratio) Tourism Leisure and Hospitality Management 0502 economics and business 05 social sciences Regional science Western world 050211 marketing Context (language use) 050212 sport leisure & tourism Tourism Education
Zdroj:	Journal of Hospitality & Tourism Research. 46:344-369
ISSN:	1557-7554 1096-3480
DOI:	10.1177/1096348021996786
Popis:	Tourist typologies are generally criticized for having spatial biases because most of them were constructed in the context of the Western world. The study used an Extended International Tourist Role (EITR) scale to determine the typologies of international tourists to Zimbabwe. The augmented scale was subjected to reliability and validity tests, which yielded positive results. A factor–cluster analysis of 569 international tourists, yielded three distinct subgroups though with similar traits in certain dimensions. The clusters were named the independent tourist, the indifferent tourist, and the cautious new tourist. In the context of Zimbabwe, the cautious new tourist taxon is the most viable subgroup because of its size and available destination resources. However, for strategic planning, Zimbabwe should begin to embrace the independent tourist. The cautious new tourist is likely to mature into the independent tourist status, if the contemporary trends are anything to go by.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::73469869cc5b3897ce1982590057a946 https://doi.org/10.1177/1096348021996786 Zobrazit plný text záznamu