Analytical study for marketing of sport recreational services at special units in Mansoura University

Autor: Hazem Mohammed Yousef Mansour, Mohammed Elsayad Elsayad Mattar
Rok vydání: 2014
Předmět:
Zdroj: Assiut Journal of Sport Science and Arts. 114:1-12
ISSN: 2314-7105
DOI: 10.21608/ajssa.2014.70873
Popis: The most important results was that: employees and beneficiaries of special units are aware and do understand the concepts of marketing sport recreational services- special units that provide sport recreational services do not follow modern methods for marketing management. The most important recommendations was that: Need for supporting marketing awareness for concepts of marketing sport recreational services inside special units educational programs and specialized workshops in general in sport marketing and in particular in marketing sport recreational services.
Databáze: OpenAIRE