The Effect of Customer Relationship Management on Brand Loyalty: A Case Study on the Body Shop Indonesia’s Customers

Autor:	Vidyarini Dwita, Puspa Leni, Jumiatul Mulya, Megawati
Rok vydání:	2020
Předmět:	business.industry Body shop Advertising Customer relationship management business Loyalty business model Brand loyalty
Zdroj:	Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019).
DOI:	10.2991/aebmr.k.200305.163
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7287d3299dd49e4a148910e1e7c70956 https://doi.org/10.2991/aebmr.k.200305.163 Zobrazit plný text záznamu