Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
| Autor: | Shahid Bashir, Muhammad Zeesahn, Tariq Waheed Qureshi, Usman Ahmed |
|---|---|
| Rok vydání: | 2020 |
| Předmět: |
media_common.quotation_subject
05 social sciences Regression analysis Test (assessment) Corporate reputation Nonprobability sampling Transformational leadership 0502 economics and business Mediation Employer branding 050211 marketing Marketing Psychology 050203 business & management Reputation media_common |
| Zdroj: | Journal of Management and Research. 7:184-211 |
| ISSN: | 2519-7924 2218-2705 |
| DOI: | 10.29145/jmr/71/070108 |
| Popis: | The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique. The researcher distributed 350 questionnaires through purposive sampling out of which 132 questionnaires received back for data analysis. Regression analysis was selected to analyze the collected data to test the hypothesis developed from past literature. Results validate that transformational leadership has an impact on employer branding and employer branding has a direct impact on corporate reputation but correlation amid transformational leadership and business reputation goes insignificant when added employer branding showing full mediation of this variable. The present study backs the writings of business reputation that can be developed through transformational leadership and employer branding. The findings would be helpful for organizational leaders in developing strategies to create a corporate reputation. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|