Consumer Perception Toward Store Image Of Bandung Traditional Market

Autor:	Raden Aswin Rahadi, Fajar Sidiq Adi Prabowo, Yulinda Pancawuri
Rok vydání:	2019
Předmět:	media_common.quotation_subject Perception Sampling (statistics) Quality (business) Sample (statistics) Advertising Business Affect (psychology) Traditional economy media_common
Zdroj:	Jurnal Ilmu Sosial Politik dan Humaniora. 1:19-22
ISSN:	2654-3338 2654-3583
Popis:	This research aims to find out what factors that affect consumer perceptions of store image Traditional Markets in Bandung. The sample in this research is 400 people who live in Bandung are calculated based on sampling convenience sampling. The method used is factors analysis. Consumer perceptions of store image measured through the dissemination of a questionnaire with items 19 statement. The results of factors analysis obtained 5 factors that affect consumer perceptions, these factors include in-store & location convenience and store atmosphere (4,781), convenience and merchandising (1,986), price (1,588), public facilities (1,079), quality of merchandising (1,005).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::72307864b98d7346b5342c9c67162cd7 https://doi.org/10.36624/jisora.v1i1.20 Zobrazit plný text záznamu