A Qualitative Research on Media Execution Plan of Government Advertising

Autor:	Kim Byounghee, Ji Hye Kim, Youngkon Sohn
Rok vydání:	2017
Předmět:	Government Execution plan Advertising Business Qualitative research
Zdroj:	The Korean Journal of Advertising and Public Relations. 19:182-225
ISSN:	1738-2475
DOI:	10.16914/kjapr.2017.19.4.182
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::71d3cf096734c35d1f550e3eb3329d02 https://doi.org/10.16914/kjapr.2017.19.4.182 Zobrazit plný text záznamu