Measuring Customer Satisfaction with the Influence of Islamic Attributes of Destination in Jordan

Autor:	Ahmad Salih Alnaser, Mustafa H. Al Shamaileh
Rok vydání:	2018
Předmět:	Islam Customer satisfaction Business Variance (accounting) Marketing Affect (psychology) Tourism
Zdroj:	Journal of Management and Sustainability. 8:33
ISSN:	1925-4733 1925-4725
Popis:	The research sought to ascertain which Islamic Attributes are fundamental to Muslim tourists while they were visiting Jordan. Furthermore, the impacts that Islamic Attributes have on promoting Jordan as an Islamic destination were also studied. It was anticipated that the research would become an integral part of Islamic tourism. A self-administered questionnaire was used to collect data from national and international Muslim tourists in various regions of Jordan. This was undertaken to determine how Islamic Attributes affect the choice of an individual’s destination. Data was collected utilizing an internationally accepted measurement tool, Structural Equational Modelling (SEM). 370 questionnaires were entered and analyzed by AMOS 20; the variance is 0.32 for overall tourists’ satisfaction.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::71a6570e05500e37002de89ee04d843c https://doi.org/10.5539/jms.v8n2p33 Zobrazit plný text záznamu