Autor: |
Aditya Gupta, Ravipreet S. Sohi |
Rok vydání: |
2017 |
Předmět: |
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Zdroj: |
Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307 |
Popis: |
Business groups—legally independent businesses operating in multiple industries and bound together by persistent formal and informal ties (Khanna & Yafeh 2007)—are an important feature of the global business landscape given their enduring presence in several emerging markets like India and China and late-industrializing nations like South Korea. More the exception rather than the rule to Williamson’s (1975) accounts of stable organizational forms these groups seem to have posed a puzzle to marketing theorists, something which might explain the relative paucity of work done in the marketing discipline in this domain. Consequently, the authors propose this discussion as a first step in including business groups in the ambit of marketing discourse by looking at their unique roles and functions. |
Databáze: |
OpenAIRE |
Externí odkaz: |
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