Business Groups in Emerging Markets: An Abstract

Autor: Aditya Gupta, Ravipreet S. Sohi
Rok vydání: 2017
Předmět:
Zdroj: Marketing at the Confluence between Entertainment and Analytics ISBN: 9783319473307
Popis: Business groups—legally independent businesses operating in multiple industries and bound together by persistent formal and informal ties (Khanna & Yafeh 2007)—are an important feature of the global business landscape given their enduring presence in several emerging markets like India and China and late-industrializing nations like South Korea. More the exception rather than the rule to Williamson’s (1975) accounts of stable organizational forms these groups seem to have posed a puzzle to marketing theorists, something which might explain the relative paucity of work done in the marketing discipline in this domain. Consequently, the authors propose this discussion as a first step in including business groups in the ambit of marketing discourse by looking at their unique roles and functions.
Databáze: OpenAIRE