Franchising of foreign enterprises under Vietnam law

Autor: Ngoc Hong Duong Nguyen
Rok vydání: 2021
Předmět:
Zdroj: Ministry of Science and Technology, Vietnam. 63:34-39
ISSN: 1859-4794
Popis: International franchising is booming around the world. Some people believe that franchisors expand the system internationally to meet the requirements of potential franchisees.There are also researches showing that franchisors expand their market to the world to gain profits beyond the saturated domestic market and develop their brand.Over the past years, the franchise market in Vietnam has grown rapidly with names such as McDonalds, Baskin Robbins, Pizza Hut, Burger King, Lotteria, BBQ Chicken...With a young population and people are interested in new brands, Vietnam will remain a potentially attractive destination for franchisors. Therefore, the improvement of the legal system to create an investment-attracting environment to be a prerequisite issue and needs to be done early today. In the article, the author will synthesize the provisions of Vietnamese laws governing the franchising activities of foreign enterprises, thereby giving out the issues that need giving some improvement in the current context.
Databáze: OpenAIRE