Customer Experience Research with Mobile Ethnography: A Case Study of the Alpine Destination Serfaus-Fiss-Ladis

Autor:	Katharina Rainer, Marc Stickdorn, Birgit Bosio
Rok vydání:	2017
Předmět:	Customer experience Engineering Knowledge management business.industry media_common.quotation_subject 05 social sciences Customer advocacy Originality 0502 economics and business Ethnography Value (economics) 050211 marketing Marketing business 050203 business & management Tourism media_common
DOI:	10.1108/s1548-643520170000014009
Popis:	Originality/value As companies are searching for new approaches to research and manage customer experience, this chapter is of high value for both academia and practice.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::716559e30a091c9e08a7dd1d9b6566aa https://doi.org/10.1108/s1548-643520170000014009 Zobrazit plný text záznamu