Acceptance of Location-Based Advertising by Young Consumers: A Stimulus-Organism-Response (S-O-R) Model Perspective

Autor:	Ranjan B. Kini, Kartikeya Bolar, T. M. Rofin, Sayan Mukherjee, Soumyajit Bhattacharjee
Rok vydání:	2023
Předmět:	Library and Information Sciences Computer Science Applications Information Systems
Zdroj:	Information Systems Management. :1-19
ISSN:	1934-8703 1058-0530
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::71618a432f45537460d0758cf077395f https://doi.org/10.1080/10580530.2023.2214843 Zobrazit plný text záznamu