Quota Controls in Survey Research
| Autor: | Randall K. Thomas, Steven Gittelman, Paul J. Lavrakas, Victor Lange |
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| Rok vydání: | 2015 |
| Předmět: | |
| Zdroj: | Journal of Advertising Research. 55:368-379 |
| ISSN: | 0021-8499 |
| DOI: | 10.2501/jar-2015-020 |
| Popis: | Advertising Research Foundation (ARF) FoQ 2 Committee Leaders Chris Bacon Advertising Research Foundation, chris{at}thearf.org Gian Fulgoni comScore, Inc., gfulgoni{at}comscore.com George Terhanian The NPD Group, Inc., george.terhanian{at}npd.com Accuracy in survey research relies on |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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