Don’t Disturb the Dead: Consumers’ Attitude toward Promotional Messages on Post-Mortem Facebook Pages

Autor:	Benjamin Boeuf, Jessica Darveau
Rok vydání:	2017
Předmět:	business.industry media_common.quotation_subject Internet privacy Marketing communication Social media Advertising Art business media_common
Zdroj:	Advances in Advertising Research VIII ISBN: 9783658187309
DOI:	10.1007/978-3-658-18731-6_6
Popis:	As illustrated by the worldwide advertising spending of about $23 billion on social media sites in 2015, companies massively target consumers on social media sites (e-Marketer, 2015). Dead celebrities’ pages are sometimes composed of several millions of members (eg, Michael Jackson’s has 76 million fans, Paul Walker’s 45 million, and Whitney Houston’s 14 million).
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::71148b7ecebafbb0a1b90ed7bb642af2 https://doi.org/10.1007/978-3-658-18731-6_6 Zobrazit plný text záznamu