TRANSITION TO MARKETING 3.0 IN THE PARADIGM OF THE NEW INDUSTRIAL REVOLUTION
| Autor: | O.A. Ivanova |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Bulletin of Udmurt University. Series Economics and Law. 32:438-443 |
| ISSN: | 2413-2446 2412-9593 |
| DOI: | 10.35634/2412-9593-2022-32-3-438-443 |
| Popis: | The relevance of this study is due to the fact that marketing 3.0, which is currently being developed, in the era of values, and already focused on the whole society and ecosystem, is characterized by the fact that there is no longer a struggle between the producer and the consumer - convergence is taking place. The combination of market pull and technology push forms marketing 3.0 in the age of the industrial revolution. A special place is occupied by customization, when a product is created for a specific person. In this regard, in this study, the author describes how important marketing 3.0 is in the paradigm of the new industrial revolution and what new marketing tools exist. The article presents global trends in marketing technologies 3.0, reflects new features and the future of modern marketing. The practical significance of this study lies in the fact that it will allow companies to create a unique offer for the client, so that it is valuable and allows the company to be competitive. We are entering an era of challenges that are associated with disruptive technologies that change business models, with various man-made disasters, and cybersecurity. In this regard, marketing 3.0, as a damper between consumer and producer, is able to wrap drivers into windows of opportunity. |
| Databáze: | OpenAIRE |
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