Fintech, Crisis, and Marketing: How Technology-Driven Financial Firms Adapt Their Approach to Retain Customers

Autor: S. Shreyanth, P. T. Suwetha, V. Kathiroli, S. Niveditha, Harshitha Jayaprakash
Rok vydání: 2023
Zdroj: Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023) ISBN: 9789464631616
Databáze: OpenAIRE