Brand love: the emotional bridge between tourists’ perceived value and well-being

Autor:	Muhammad Junaid, Umair Akram, Muhammad Mansoor Asghar, Khalid Hussain, Fujun Hou, Samra Zafar
Rok vydání:	2020
Předmět:	Value (ethics) Hospitality business.industry Tourism Leisure and Hospitality Management Geography Planning and Development Well-being Advertising Construct (philosophy) business Psychology Bridge (interpersonal) Marketing science Tourism
Zdroj:	Asia Pacific Journal of Tourism Research. 25:1329-1342
ISSN:	1741-6507 1094-1665
DOI:	10.1080/10941665.2020.1853577
Popis:	Marketing science has identified brand love as an efficacious construct in the consumer–brand relationship, yet there is scarce research on how to effectuate it in tourism and hospitality sector. W...
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::7071aa7ba1b394a8e457dc0474c83a0f https://doi.org/10.1080/10941665.2020.1853577 Zobrazit plný text záznamu