Challenging the Gender Dichotomy: Examining Olympic Channel Content Through a Gendered Lens
| Autor: | Qingru Xu, Andrew C. Billings |
|---|---|
| Rok vydání: | 2021 |
| Předmět: |
Sociology and Political Science
business.industry 05 social sciences Lens (geology) 050801 communication & media studies Physical Therapy Sports Therapy and Rehabilitation 0508 media and communications Optics 0502 economics and business Orthopedics and Sports Medicine Sociology Channel (broadcasting) business 050212 sport leisure & tourism |
| Zdroj: | Sociology of Sport Journal. 38:412-420 |
| ISSN: | 1543-2785 0741-1235 |
| DOI: | 10.1123/ssj.2020-0095 |
| Popis: | This study content analyzed 1,013 thumbnails of news episodes at the Olympic Channel through the lens of gender. By examining the percentage of pictures rendered to male and female athletes, themes, sports type, sexualization, subordination, and action level, this study uncovered that although some sex differences existed, the Olympic Channel—overall—showcased a high level of gender equality in visualizing male and female athletes in news thumbnails, especially considering that the pictures analyzed were collected from daily-based media coverage. This study is one of the first to explore gender differences in a media platform established by the International Olympic Committee, with implications outlined. |
| Databáze: | OpenAIRE |
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