Mediagasms, Ironic Nerds, and Mainstream Geeks: A Multimethodological Ideographic Cluster Analysis of and on Twitter

Autor: Steven S. Vrooman, Tiffiny Lee Sia, Christopher Bollinger, Michael Czuchry
Rok vydání: 2017
Předmět:
Zdroj: Age of the Geek ISBN: 9783319657431
DOI: 10.1007/978-3-319-65744-8_3
Popis: This chapter uses an innovative mix of qualitative and quantitative methods to explore the rhetorical constructions of and and their uses on Twitter. Utilizing the theoretical construct of the ideograph to analyze the way abstractions are marshalled for politicized identity, the chapter traces the ways that the two terms converge and diverge in meaning as used for self-identification. Although the technical-skill overtones of the seem cooler and more active, in practical use those connections are fading and the is returning to its circus-sideshow roots as synonymous with the . However, the more passive, fan-based seems to provide a richer tool for users to tell their story of multiple, struggling, mediated identities in a digital age.
Databáze: OpenAIRE