Time-Based Deals: How Non-Monetary Discounts Can Reduce the Post-Promotion Dip: An Abstract

Autor:	Ritesh Saini, Myungjin Chung
Rok vydání:	2020
Předmět:	Promotion (rank) media_common.quotation_subject Revenue Business Product (category theory) Marketing Time based media_common
Zdroj:	Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
DOI:	10.1007/978-3-030-39165-2_49
Popis:	Oftentimes, marketers and retailers offer promotions to attract customers. While offering such deals may increase revenue temporarily, it often also causes undesirable effects subsequent to the withdrawal of such deals. Once having seen the product go on sale at a lower price, customers may not be willing to buy it at the regular price anymore.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::700bab80ee6f9d25792dd029b191636c https://doi.org/10.1007/978-3-030-39165-2_49 Zobrazit plný text záznamu