An Exploration of U.S. Consumer Perceptions and Affect: Two Forms of a Soy-Based Food Product

Autor:	Donald Bernstein, Marshall Ottenfeld, Carl L. Witte
Rok vydání:	2008
Předmět:	Marketing Taste media_common.quotation_subject Food marketing Advertising Healthy eating Affect (psychology) Perception Product (category theory) Business and International Management Psychology Consumer behaviour Food Science media_common
Zdroj:	Journal of Food Products Marketing. 14:49-76
ISSN:	1540-4102 1045-4446
DOI:	10.1080/10454440801985936
Popis:	This article focuses on a consumer comparison of fresh tofu and frozen tofu, and the investigation of consumer perceptions of and responses to, both products. A literature review of consumer perceptions and attitudes toward soy products was carried out. Consumer perceptions and affect were then qualitatively investigated using separate focus groups composed of “soy-users” and “health conscious” consumers. Extensive taste tests of the product, using five different recipes, comparing and contrasting frozen versus fresh forms of tofu were conducted to obtain sensory evaluations. The results indicate that many consumers are unfamiliar with the product, yet tofu is perceived to be an acceptable food for those inclined to use soy-based products, as well as those who are otherwise healthy eating conscious. In taste tests, it was found that the recipes in which tofu was disguised were preferred. In addition, frozen tofu was generally found not to be perceived as markedly different from the fresh product....
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6fee7ae347fc8715db3e1882afc071ee https://doi.org/10.1080/10454440801985936 Zobrazit plný text záznamu Plný text ve formátu PDF Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.