Modelling the Effectiveness of a Social Media-based Counseling Intervention on Interest, Entrepreneurial Skills, and Behavioural Intention Towards Painting Among Youth Without Paid Jobs in Nigeria
| Autor: | Ugwu Alphonsus, Verlumun Celestine Gever, Ugwuanyi John Chidi, U. Anibueze Anselm, Chukwuemeka Vincent Okpara |
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| Rok vydání: | 2021 |
| Předmět: |
Painting
Strategy and Management 05 social sciences Applied psychology Theory of planned behavior 050801 communication & media studies Human capital theory 0508 media and communications Intervention (counseling) 0502 economics and business Social media Business and International Management Counseling Intervention Psychology 050203 business & management |
| Zdroj: | Vision: The Journal of Business Perspective. 26:361-368 |
| ISSN: | 2249-5304 0972-2629 |
| Popis: | In this study, we made use of the human capital theory (HCT) and the theory of planned behaviour (TPB) to develop a model that explains the effectiveness of a social media–based intervention on interest, entrepreneurial skills and behavioural intention towards painting among young graduates without paid employment in Nigeria. The study included an experiment involving 470 (235 control-group and 235 treatment-group) participants who were not on the payroll of any organization at the time of the study. The questionnaire served as the instrument for data collection, while the results were analysed using descriptive and inferential statistics. The result of the study was effective, because respondents who were exposed to the intervention reported greater interest in painting than those who were not. Also, participants in the treatment group reported greater entrepreneurial skills and behavioural intention towards painting than their counterparts in the control group. We explored the implications of these results on theory and practice and made recommendations for further studies. |
| Databáze: | OpenAIRE |
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