Keeping up with the joneses: emergence of travel as a form of social comparison among millennials

Autor: Dan Wang, Lauren A. Siegel
Rok vydání: 2018
Předmět:
Zdroj: Journal of Travel & Tourism Marketing. 36:159-175
ISSN: 1540-7306
1054-8408
DOI: 10.1080/10548408.2018.1499579
Popis: The idea of “Keeping Up with the Joneses” was developed as a phenomenon wherein people want to own the same objects and do the same things as their peers in order to keep up with them socially. Alo...
Databáze: OpenAIRE