Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM
| Autor: | Shalom Levy, Yaniv Gvili |
|---|---|
| Rok vydání: | 2019 |
| Předmět: |
Marketing
Communication media_common.quotation_subject 05 social sciences Collectivism TheoryofComputation_GENERAL 050801 communication & media studies Advertising Negotiation 0508 media and communications 0502 economics and business ComputingMilieux_COMPUTERSANDSOCIETY 050211 marketing Social media Business Product (category theory) media_common |
| Zdroj: | International Journal of Advertising. 39:232-257 |
| ISSN: | 1759-3948 0265-0487 |
| DOI: | 10.1080/02650487.2019.1612621 |
| Popis: | The strategy of inviting online shoppers to negotiate product prices has been employed by numerous online sellers due to its benefits for buyers and sellers. Social media facilitates sharing inform... |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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