Autor:	Joseph T. Plummer, Robert Moran, Anca C. Micu, Oded Netzer, Ian Lewis, Joel Rubinson, Kim Dedeker
Rok vydání:	2011
Předmět:	Marketing Return on marketing investment Marketing management Digital marketing business.industry Communication Marketing effectiveness Quantitative marketing research Marketing research business Marketing mix Marketing strategy
Zdroj:	Journal of Advertising Research. 51:213-221
ISSN:	0021-8499
DOI:	10.2501/jar-51-1-213-221
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6f84f17c9b236b48f937f79441ebf769 https://doi.org/10.2501/jar-51-1-213-221 Zobrazit plný text záznamu