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espanolEste articulo tiene como objetivo identificar la habilidad para relacionar la nomenclatura del modelo HSB con el color como parte del proceso de percepcion, entre los profesionales ocupados en las areas del diseno y la arquitectura en la ciudad de Tijuana. Se trata de una investigacion descriptiva en la que se utilizo el metodo cuantitativo segun Hernandez, Fernandez y Baptista (2010). Los resultados arrojan que en la muestra analizada, los hombres relacionan correcamente los nombres del modelo HSB con los colores utilizados en el presente estudio, con una frecuencia mas alta que las mujeres. EnglishThis article has the purpose to define the visual perception of colors in the HSB model that professionals employed and occupied in the areas of design and architecture in the city of Tijuana have, the quantitative method has been chosen according to Hernandez, Fernandez and Baptista ( 2010) with type of analytical research. Explain the difference in the color capture operation, the importance of the article lies in the visualization itself and the process that it entails, assimilating that each individual has peculiarities to perceive it. It brings together topics such as the process of perception, the role of the human eye in color perception, the retina in the visualization of color and its physical, biological and psychological perception, as well as the design profession. Due to some research mentioned later, it is known that both women and men have different perceptions, since they have different numbers of photoreceptors, however the results show that in the daily work of the design profession the eye is educated to achieve fine-tune the perception of color. |
