Understanding the Influence of Visual Merchandising on Consumers’ Impulse Buying Behaviour: Analysing the Literature

Autor:	Azila Jaini, Wan Farha Wan Zulkiffli, Mohammad Ismail, Fatihah Mohd, Harniyati Hussin
Rok vydání:	2021
Zdroj:	International Journal of Academic Research in Business and Social Sciences. 11
ISSN:	2222-6990
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6f4b25c492a3f894f3308b6628710287 https://doi.org/10.6007/ijarbss/v11-i12/11277 Zobrazit plný text záznamu