Understanding the Influence of Visual Merchandising on Consumers’ Impulse Buying Behaviour: Analysing the Literature
Autor: | Azila Jaini, Wan Farha Wan Zulkiffli, Mohammad Ismail, Fatihah Mohd, Harniyati Hussin |
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Rok vydání: | 2021 |
Zdroj: | International Journal of Academic Research in Business and Social Sciences. 11 |
ISSN: | 2222-6990 |
Databáze: | OpenAIRE |
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