Risques et Rôles en PME Exportatrice : La Notion De Veille Stratégique

Autor:	Mssassi Saïd, Assabane Ibrahim
Rok vydání:	2018
Předmět:	Point (typography) business.industry 0502 economics and business 05 social sciences 050211 marketing Business Set (psychology) 050203 business & management Risk management Industrial organization
Zdroj:	European Scientific Journal ESJ. 14
ISSN:	1857-7431 1857-7881
DOI:	10.19044/esj.2018.v14n34p268
Popis:	This paper focuses on analyzing the contribution of Environmental Scanning System to the risk management of the export operations of SME. From a methodological point of view, we have mobilized a theoretical exploration based on a meta-analysis research concerning the risks faced by SME exporters and the efficient role to set up the Environmental Scanning System for these business units. The results of this research allow us to determine the benefits of this Environmental scanning on these companies
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6f3074d60e0d5f4593247522f5c3bad0 https://doi.org/10.19044/esj.2018.v14n34p268 Zobrazit plný text záznamu