Effects of Service Standards Communication and Servant Leadership on Strategic Competence and Customer Orientation

Autor: Aylin Göztaş, Deniz Maden Tomaselli, Füsun Topsümer
Rok vydání: 2014
Předmět:
Zdroj: Chinese Business Review. 13
ISSN: 1537-1506
DOI: 10.17265/1537-1506/2014.11.001
Popis: Service standards communication and servant leadership are both important mechanisms to improve an organization’s service process. Therefore, they are likely to affect strategic competence and customer orientation skills of organizations. In this research, customer orientation and strategic competence are undertaken in relation with servant leadership and service standards communication, using a sample of 106 Turkish firms’ executive assistants. The results prove that service standards communication and servant leadership have a strong positive relationship with both strategic competence and customer orientation.
Databáze: OpenAIRE