Who Gets into the Papers? Party Campaign Messages and the Media
| Autor: | Markus Wagner, Thomas M. Meyer, Martin Haselmayer |
|---|---|
| Rok vydání: | 2017 |
| Předmět: |
Sociology and Political Science
business.industry 05 social sciences Opposition (politics) 050801 communication & media studies Advertising Media coverage Public relations Gatekeeping 0506 political science Politics 0508 media and communications Political science 050602 political science & public administration Communication source business |
| Zdroj: | British Journal of Political Science. 50:281-302 |
| ISSN: | 1469-2112 0007-1234 |
| Popis: | Parties and politicians want their messages to generate media coverage and thereby reach voters. This article examines how attributes related to content and sender affect whether party messages are likely to get media attention. Based on content analyses of 1,613 party press releases and 6,512 media reports in a parliamentary, multiparty context, we suggest that party messages are more likely to make it into the news if they address concerns that are already important to the media or other parties. Discussing these issues may particularly help opposition parties and lower-profile politicians get media attention. These results confirm the importance of agenda setting and gatekeeping, shed light on the potential success of party strategies, and have implications for political fairness and representation. |
| Databáze: | OpenAIRE |
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