The Effects of Social Media Tools' Usage in International Marketing Communication – Corporation Perspective

Autor:	Lemański Michał, Małgorzata Bartosik-Purgat, Staszków Michał
Rok vydání:	2021
Předmět:	business.industry Perspective (graphical) Social media Business Public relations Corporation International marketing
Zdroj:	Competition, Strategy, and Innovation ISBN: 9781003204343 Competition, Strategy, and Innovation
DOI:	10.4324/9781003204343-6
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6ee7e2811093b5399bb7b65698a0cfd2 https://doi.org/10.4324/9781003204343-6 Zobrazit plný text záznamu