Nuevas tecnologías en análisis de inteligencia competitiva. Casos prácticos

Autor: Juan-Manuel Meneses-Chaus, Aurelio Berges-García, Ana-Cristina Triviño, José-Fernán Martínez, Pilar Ramírez-Calvo
Rok vydání: 2013
Předmět:
Zdroj: El Profesional de la Informacion. 22:448-454
ISSN: 1386-6710
DOI: 10.3145/epi.2013.sep.10
Popis: New internet-based technologies are transforming the business model around the world. The use of new competitive watch and intelligence platforms is discussed. We review the information sources used in combination with other data (e.g., financial and technological data) to create intelligence. Analytical tools allow the detection of connections between data so that the company can identify changes, adapt products to new customers, or anticipate market movements. Three practical cases are presented using the VicuboCloud solution to collect and analyze information for decision-making.
Databáze: OpenAIRE