Autor:	Fausto Morales, Juan-Carlos Ibanez, Jorge Sueiras
Rok vydání:	2007
Předmět:	Advertising research Advertising campaign business.industry Search advertising The Internet Advertising Business Online advertising Media planning Newspaper Domain (software engineering)
Zdroj:	Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising.
Popis:	The advance of the Internet as a competitor with traditional media (radio, TV, newspapers and magazines) is attracting advertisements, but traditional analytical tools for media planning are not directly applicable. In this paper we describe our experience in the Spanish TV domain and its evolution into the Internet arena.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6ed416427a316aae9acdbfbbc118ad2a https://doi.org/10.1145/1348599.1348609 Zobrazit plný text záznamu