Mergers and Acquisitions and the Structure of the Advertising Agency Industry

Autor:	Robert H. Ducoffe, Sandra J. Smith
Rok vydání:	1994
Předmět:	Marketing Structure (mathematical logic) Mergers and acquisitions Agency (sociology) Economics Advertising Market concentration Economies of scale
Zdroj:	Journal of Current Issues & Research in Advertising. 16:15-27
ISSN:	2164-7313 1064-1734
DOI:	10.1080/10641734.1994.10505010
Popis:	The impact of mergers and acquisitions on the structure of the advertising agency industry has received little academic attention. Effects of the trend on industry structure over the past three decades are considered here. Specifically, strength of demand, market concentration, ease of industry entry, economies of scale, and international expansion are analyzed. Based on the findings, combination activity has not inhibited industry competitiveness to any great extent.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6eb4d8778518594e57022287cd5f224e https://doi.org/10.1080/10641734.1994.10505010 Zobrazit plný text záznamu Plný text ve formátu PDF