Crossing Cross-Platform
| Autor: | Glenn T. Hubbard, Jin-Ae Kang, Elizabeth Crisp Crawford |
|---|---|
| Rok vydání: | 2016 |
| Předmět: |
business.industry
Communication 05 social sciences Convergent thinking 050301 education 050801 communication & media studies Electronic media Public relations Education Likert scale 0508 media and communications ComputingMilieux_COMPUTERSANDEDUCATION Mathematics education Media literacy Electronic publishing Journalism Strategic communication business Psychology 0503 education Mass media |
| Zdroj: | Journalism & Mass Communication Educator. 71:453-469 |
| ISSN: | 2161-4326 1077-6958 |
| DOI: | 10.1177/1077695815598865 |
| Popis: | National survey of college mass communication students ( N = 247) analyzed attitudes on the teaching of print and electronic media skills, using journalism students as comparison group. Previous research had not explored strategic communication student responses to convergence. Found identity variables within public relations (PR) field related to preference for web skills, as well as other strategic communication skills, but no such link among advertising students. Advertising students were most open to web skills overall, and PR students least. |
| Databáze: | OpenAIRE |
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