A Two-Course Survey of 'Creative Country'
| Autor: | John E. Matthews |
|---|---|
| Rok vydání: | 1975 |
| Předmět: |
Marketing
business.industry Communication media_common.quotation_subject GRASP Advertising Public relations Creativity Course (navigation) Management Business and International Management Psychology business GeneralLiterature_REFERENCE(e.g. dictionaries encyclopedias glossaries) ComputingMilieux_MISCELLANEOUS media_common |
| Zdroj: | Journal of Advertising. 4:13-16 |
| ISSN: | 1557-7805 0091-3367 |
| DOI: | 10.1080/00913367.1975.10672579 |
| Popis: | This article is adapted from a chapter on creativity in a forthcoming book which is not about the business of advertising, but which deals with the advertising of business. Titled “The Chief Executive's Journal of Capitalistic Advertising,” the book presents a most timely concept of advertising, and one which gives the Chief Executive definite responsibilities. As a student of creativity, a Chief Executive needs a grasp of the fundamentals not unlike that of a college sophomore taking Creativity 101. This article aims to provide just that. |
| Databáze: | OpenAIRE |
| Externí odkaz: |
|