Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model
| Autor: | Kevin Kam Fung So, Somang Min, Miyoung Jeong |
|---|---|
| Rok vydání: | 2018 |
| Předmět: |
Marketing
Diffusion of innovation theory business.industry 05 social sciences Theoretical models Usability Sharing economy Tourism Leisure and Hospitality Management 0502 economics and business 050211 marketing Technology acceptance model business Accommodation 050212 sport leisure & tourism Social influence |
| Zdroj: | Journal of Travel & Tourism Marketing. 36:770-783 |
| ISSN: | 1540-7306 1054-8408 |
| DOI: | 10.1080/10548408.2018.1507866 |
| Popis: | The sharing economy literature has largely concentrated on the examination of peer-to-peer accommodation platforms such as Airbnb, with little attention paid on other innovations in collaborative consumption. This study investigates consumer adoption of the Uber mobile application through lenses of two theoretical models – Diffusion of Innovation Theory and Technology Acceptance Model. The results suggest that relative advantage, compatibility, complexity, observability, and social influence have a significant influence on both perceived usefulness and perceived ease of use, which in turn lead to subsequent consumer attitudes and adoption intentions. This study demonstrates the integration of the two classic adoption theories. |
| Databáze: | OpenAIRE |
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