Platforming: Evolving the Paradigm of Branding
| Autor: | Valerie Jacobs |
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| Rok vydání: | 2009 |
| Předmět: | |
| Zdroj: | Design Management Review. 20:16-21 |
| ISSN: | 1948-7169 1557-0614 |
| DOI: | 10.1111/j.1948-7169.2010.00032.x |
| Popis: | As a design forecaster, valerie Jacobs observes a divide between how designers see their role in brand building and how people actually experience and use brands. She suggests that creating “platforms” that customers can resonate with rather than simply buy into will carry brands beyond mere product status and into the new cultures of the future. |
| Databáze: | OpenAIRE |
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