Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis

Autor:	Xingyue (Luna) Zhang, Yuliang Yao, Jiantong Zhang, Chencheng Fang
Rok vydání:	2022
Předmět:	Management of Technology and Innovation Management Science and Operations Research Industrial and Manufacturing Engineering
Zdroj:	Production and Operations Management. 32:603-617
ISSN:	1937-5956 1059-1478
DOI:	10.1111/poms.13889
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6e2d8bcb06b02a86b5fea3e9505ddcc1 https://doi.org/10.1111/poms.13889 Zobrazit plný text záznamu