| Autor: |
Muhammad Zahran Abd Rahman, Sharifah Norhuda Syed Wahid, Mohd Faizal Azrul Azwan Che Harun, Suhanom Mohd Zaki, Faizan Abd Jabar, Noor Affeeda Ramli |
| Rok vydání: |
2016 |
| Předmět: |
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| Zdroj: |
Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) ISBN: 9789811014567 |
| DOI: |
10.1007/978-981-10-1458-1_26 |
| Popis: |
Business can run very best by gaining the best profit that directly depends to the customer. Recently, customers are very smart to buy any products or services to fulfil their needs. For sure, the product or services with the best quality and the best price offered will be chosen. A case study among 40 textile traders at Bandar Tun Razak Jengka, Pahang has become a platform to identify the impact of existence the textile centre, known as Jengka Street to them. A self-developed questionnaire has been used to collect the data and the data collected was analysed using SPSS 20.0. The present study shows that the overall average of monthly income among the selected traders has been decreased significantly by RM397.10 after Jengka Street was operated. However, the impact more serious faced by male traders with loss RM1055.55 per month. In addition, the impact of Jengka Street related to the price and the choices of textiles and its location itself. The number of choices of textile become the most important factor that make them lost many customers. Hopefully, this study will give a potential action should be taken by textile traders in order to improve their business without any malicious feelings. |
| Databáze: |
OpenAIRE |
| Externí odkaz: |
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