Measuring traveler involvement in urban public transport services: The case of Kaohsiung

Autor:	Chen Yuan Kao, Chien Hung Wei
Rok vydání:	2010
Předmět:	Service (business) Engineering business.industry Geography Planning and Development Poison control Transportation Transport engineering Travel behavior Market segmentation Order (exchange) Public transport Marketing Market share business Mode choice
Zdroj:	Transport Policy. 17:444-453
ISSN:	0967-070X
DOI:	10.1016/j.tranpol.2010.04.011
Popis:	The city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers' involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6dc4e13db9404f9417f7d852e02218e8 https://doi.org/10.1016/j.tranpol.2010.04.011 Zobrazit plný text záznamu Full Text from ScienceDirect