Candidate Name Exposure and Voting: Two Field Studies

Autor:	Abraham Wandersman, David J. Stang, Paul E. Schaffner
Rok vydání:	1981
Předmět:	Social Psychology Political Elections Field (Bourdieu) Voting media_common.quotation_subject Psychology Social psychology health care economics and organizations Applied Psychology media_common
Zdroj:	Basic and Applied Social Psychology. 2:195-203
ISSN:	1532-4834 0197-3533
DOI:	10.1207/s15324834basp0203_3
Popis:	Two studies clarify previous research on the impact of candidate name exposure in political election campaigns. In an election involving 27 candidates and 1157 voters, level of name exposure on campaign posters significantly predicted votes received, independent of other forms of campaigning. In the second study, name exposure levels were manipulated for hypothetical candidates, to eliminate potential confounds. Again, exposure significantly improved candidates' electoral performance'. The findings are interpreted as evidence for a direct effect of mere name exposure in electoral campaigns.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6d83ad1ecfa20e212bd7cfa2ed6de8f1 https://doi.org/10.1207/s15324834basp0203_3 Zobrazit plný text záznamu Plný text ve formátu PDF