FROM STUDENT TO PROFESSIONAL: TEACHING PROFESSIONALISM IN THE MARKETING CLASSROOM

Autor: Rebecca Dingus, Alex Milovic, Hulda G. Black
Rok vydání: 2020
Předmět:
Zdroj: Marketing Education Review. 31:41-52
ISSN: 2153-9987
1052-8008
DOI: 10.1080/10528008.2020.1836974
Popis: Developing professionalism skills in the classroom is vital to the business college experience as educators strive to ensure preparedness and success of their graduates. Marketers especially need e...
Databáze: OpenAIRE