What if utilitarian products are regarded as high-status? The moderate role of iconic and popular as two dimensions of brand Coolness
| Autor: | Aihoor Aleem, Sandra Maria Correia Loureiro, Bruno Schivinski, Marta Aguiar |
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| Rok vydání: | 2022 |
| Předmět: | |
| Zdroj: | Journal of Marketing Communications. :1-21 |
| ISSN: | 1466-4445 1352-7266 |
| DOI: | 10.1080/13527266.2022.2152077 |
| Databáze: | OpenAIRE |
| Externí odkaz: |
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