Online News and Corporate Reputation
| Autor: | Pekka Aula, Salla-Maaria Laaksonen, Mikko Salminen, Antti Ainamo, Niklas Ravaja, Alessio Falco |
|---|---|
| Rok vydání: | 2015 |
| Předmět: |
Social Psychology
Communication media_common.quotation_subject 05 social sciences 050109 social psychology Corporate reputation 0502 economics and business Organizational communication 0501 psychology and cognitive sciences Valence (psychology) Psychology Social psychology 050203 business & management Applied Psychology Reputation media_common |
| Zdroj: | Journal of Media Psychology. 27:118-133 |
| ISSN: | 2151-2388 1864-1105 |
| DOI: | 10.1027/1864-1105/a000149 |
| Popis: | We examined emotional, motivational, and evaluative responses to positively and negatively valenced online news messages about companies with a good or bad corporate reputation; the valence of reader comments on the news messages was also varied. In addition to self-report ratings, physiological measurements, including electroencephalography (EEG), facial electromyography (EMG), and electrodermal activity (EDA), were obtained continuously. Self-reported pleasure and willingness to use products/services, relative left frontal EEG activation (i.e., approach motivation), and EDA were higher for good-reputation companies compared with bad-reputation companies. The findings show that corporate reputation affects emotional and motivational processes and that the emotional tone of messages and reader comments in online news affects reputation formation. |
| Databáze: | OpenAIRE |
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