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Entrepreneurial success is crucial to ensure the sustainability and competitiveness of an enterprise. To this end, the objective of the study is to develop a comprehensive conceptual framework that examines the factors that contribute to entrepreneurial success among young agropreneurs in Malaysia. This study is a review of the literature on factors that can influence entrepreneurial success. The study found that there are two main factors, namely internal factors and external factors that can lead to entrepreneurial success. The internal factors studied in this study are related to the individual aspects of the individual young agropreneur including entrepreneurial mindset, entrepreneurial skill, entrepreneurial attitude, and religious value, while external factor is government support. In addition, the conceptual framework also proposes testing of two moderating factors, namely religious value and government support, which moderates the relationship between entrepreneurial mindset, entrepreneurial skill, and entrepreneurial attitude towards entrepreneurial success. Further, the researcher will use this conceptual framework to conduct an empirical study using a quantitative method to answer research questions related to factors contributing to entrepreneurial success among young agropreneurs in Malaysia. |
