Valuing A B2B Website: A Case Study Of An Industrial Products Supplier

Autor:	Rob Weitz, David Rosenthal
Rok vydání:	2011
Předmět:	business.industry Industrial production Business-to-business Marketing business Profit (economics)
Zdroj:	Journal of Business Case Studies (JBCS). 6
ISSN:	2157-8826 1555-3353
DOI:	10.19030/jbcs.v6i5.900
Popis:	In this research we examine the value of a business-to-business (B2B) website of an industrial products supplier by tracking website metrics (e.g., visitors, pages/visit, time per visit, etc.), along with the associated (non-Web-based) financial measures of sales, profit and amount of merchandise sold. We recorded this data over a 15 month period that included a significant mail promotion. Our results indicate that while the promotion dramatically increased visits to the websites, it had no positive effect on sales, profit or quantity of material sold. Generally, there was no relationship between website visits and monetary measures.
Databáze:	OpenAIRE
Externí odkaz:	https://explore.openaire.eu/search/publication?articleId=doi_________::6d0e4efcc32707ff4c795ce194a13834 https://doi.org/10.19030/jbcs.v6i5.900 Zobrazit plný text záznamu